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Medicine costs hit new heights

Bosses try to make retirees pay for drug benefits

By John Catalinotto

Drug monopolies stand on one side, raising the cost of medicines each year by almost 20 percent. On the other side are other big manufacturers and banks, angry about making big payments for prescription drugs for their retired workers.

Who's suffering when these two giants fight? The retired workers.

The big companies are dumping the rapidly growing costs of medications in these former employees' laps.

The question is whether the workers will be able to wage a successful campaign against both their own former bosses and the drug makers to assure affordable health care.

There is little doubt that the pharmaceuticals are the leaders in price-gouging and profit-making. Costs of prescription drugs leaped from $102.7 billion in 1998 to $154.5 billion in 2001.

To bring about this 50-percent jump in the total annual cost of prescription drugs in the United States the pharmaceutical companies have:

(1) increased the price of individual drugs

(2) encouraged the use of costlier drugs

(3) encouraged an increase in prescriptions.

For companies that had promised their retirees extensive health insurance plans, the soaring drug costs have created an unexpected expense. The cost increase's initial impact was to decrease these companies' profits as it increased the profits of the pharmaceuticals.

The first thing the bosses try to do when they fight each other is to make the workers pay. Companies, from Morgan Guaranty Trust Co. to the Ford Motor Co., have been trying to dump the costs on their retirees by demanding bigger co-payments, raising deductibles and limiting the coverage that had been promised. (New York Times, May 10)

Non-union retirees have been hit with the first cuts, because they are not covered by contracts. Ford executives recently told 50,000 non-union retirees that they must pay premiums of $5 to $150 per month for health insurance or choose a plan with a high deductible.

How the pill pushers do it

Apologists for the drug monopolies claim high drug prices encourage and fund research and improve the available medicines. A closer look shows that there is a big gap between the strategy to maximize drug profits and providing the best medicines to the public.

The monopolies give priority to profits.

When pharmaceuticals succeed in getting a patent on a new drug they are able to charge monopoly prices as long as the patent lasts. Often the cost of manufacturing these pharmaceuticals is much smaller than the drug's unit price.

This was obvious in the case of drugs for treating AIDS-related illnesses. Other companies could provide these drugs for 70 percent less than patent holders Merck and Co., Bristol-Meyers Squibb, Glaxo-Wellcome and others charged, and still make profits.

When a drug monopoly patents a new drug with a potentially large market, it pursues an aggressive strategy--not to maximize health, but to maximize its profits. The key to this strategy is to sell as much of the drug as possible during the period the patent is in effect at the highest monopoly prices.

This strategy includes using a big sales force to push doctors and other health-care providers to write prescriptions for the drug. The companies grease the way with free samples and gifts.

They also fund research groups at university hospitals. And since the advertising laws were loosened in 1997, they can also run heavy promotional campaigns, especially television commercials directed at the consuming public.

Perhaps the clearest example of drug-company abuse can be found with the allergy drug Claritin. Even studies run by Claritin's maker, Schering-Plough, showed that at most only 50 percent of the people who used it got allergy or cold relief. The ads, of course, don't highlight this fact.

Schering-Plough spent over $100 million a year to push Claritin on the public in direct advertising. It also spent millions to encourage doctors to prescribe Claritin.

In the past two years, with the patent due to run out, the company raised prices on Claritin eight times.

It's the same story with other drugs. In 2000, Merck spent more money to directly advertise the arthritis drug Vioxx--$161 million--than Coca Cola did to sell its soft drinks. Pfizer spent $90 million on its anti-impotence drug Viagra.

Indeed, eight of nine major pharmaceuticals in a Families USA consumer health study spent more than twice as much in 2000 on marketing, advertising and administration than they did on research and development.

So much for the argument that the high prices are needed to fund research.

This advertising does nothing to advance health care. It does, however, increase the price of the drugs.

Canada has laws that limit the price of drugs. As a result, medicines are often sold there much cheaper than the same ones in the United States.

In a border state like Maine, patients too poor to afford prescription drugs at U.S. prices are organizing buying trips to Canada. According to a report in the May 11 New York Times, one such run recently saved 25 people a total of $18,000.

But it's no long-term solution to the crisis, even for retirees who live near the Canadian border.

In the 1980s and early 1990s, militant mass AIDS marches and in-your-face direct actions by activists demonstrated that a struggle against capitalist barriers to health care can win concessions. And it raised consciousness regarding the drug companies' greed.

But the sky-high prices of necessary medications for retirees is just the tip of the iceberg of an even bigger health-care crisis in the United States. Health care as a whole is becoming a luxury that fewer and fewer working and poor people can afford.

If all those affected by this crisis coalesced in struggle--retirees, the millions without health insurance, people with AIDS, oppressed communities and others, together with health care workers and their unions--a powerful battle could be joined that could transform the delivery of life-and-death care in this country.

Reprinted from the May 23, 2002, issue of Workers World newspaper

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